LIAM FERGUSON

BUSINESS STRATEGY,  SALES + STRATEGIC PARTNERSHIPS

Liam is an innovative strategist with expertise in building high-performance plans for brands that deliver sustained results in revenue, profit, market share, customer satisfaction, brand effectiveness and employee retention. 

He has over 20 years of experience in multi-platform media including digital, mobile, social, experiential, print and connected TV. He has established influential and loyal relationships across media, youth-lifestyle industries, ad agencies, major corporate brands, non-profits and the Olympic Movement.

GRACE SAARI

MARKETING, CREATIVE + PRODUCT DEVELOPMENT

Grace is a passionate marketing leader developing well defined road maps from the big picture to the small details. She leads all marketing efforts including creative, product development, branding, merchandising, licensing, e-commerce, social media and PR.

Having managed and launched several high profile brands, she delivers a complete omni-channel strategy visible to customers at all times. Her last endeavor was the launch of The Pioneer Woman brand at Walmart which resulted in retail sales of $300+ million. She listens to and values client needs, to formulate a holistic approach that will elevate a brand or business to the next level. 

DAVID COYLE [ADVISOR]

FINANCE + TECHNOLOGY

David is a serial entrepreneur, electrical engineer and CTO. He has three patents to his name. His last venture, Medicity, was purchased by Aetna in 2011 for $500 million.

He has interfaced with companies at all levels from small start-ups to Fortune 500 companies and has a pragmatic approach to solving tough business decisions. His expertise helps brands to assess financial needs and use of funds. Having been on both sides of mergers and acquisitions, he understands the issues they present and coaches business owners on structure, equity sharing and compensation plans.

COLE FERGUSON

SOCIAL MEDIA

Cole is a social strategist and prolific photographer of his generation. Dialed into the youth of today, he has a keen understanding of what it takes to capture the Millennial market.

Working with emerging brands, music groups and companies including Grammy Award Winning Switchfoot, Hurley, Guayaki and Andy Davis, he provides a sound and effective social media plan authentic to client needs. He ensures proper planning and creative content to grow a brand or business’s social outlets.